“हरिद्वार से हर द्वार तक” Statement of leading partner e-retailers and agregators on Mega launch of Patanjali e-commerce platform and joint announcement of partnerships with leading e-retailers and aggregators
During its 23 years of journey (foundation day January 5, 1995), under able stewardship and holy guidance of Swami Ramdev and Acharya Balkrishna, Patanjali has scaled to new height of recognition as “Icon of Prosperity for charity” (अर्थ से परमार्थ) and synonymous with growth worldwide- It symbolizes people movement which now has made Patanjali, India’s most trusted and fastest growing FMCG brand- In a way, it has become the epicenter of people’s hope, faith and aspiration. Patanjali is now leading a great movement of “Swadeshi to inclusive, permanent, decentralised and pious prosperity” and has become premier organisation of Yog, Ayurved, Indian system of education, vedic culture, naturopathy and research in vedic knowledge & science and is consistently engaged in uplifting the living of common men with pride and dignity.
Having inheritance of vedic knowledge and Rishi traditions, we endeavored to extend & expand the same to serve humanity in modern age and adopted a unique movement of swadeshi. Patanjail provided world class products at lowest price and vowed to use 100 percent of its profit for charity. We have created the annual production capacity worth Rupess 50,000 crore, highest in FMCG sector so far. Besides operational big units at Haridwar and Tejpur (Assam), work is in progress at full speed at Noida, Nagpur and Indore as well. Further, major exercise on export front has also been initiated and a big 100% export-oriented unit is coming up in Mihan SEZ, Nagpur (Maharashtra). This will facilitate export of Patanjali swadeshi products to UAE, USA, Canada, Europe, South America, African countries besides others.
Our main aim behind all these vast activities to do charity works of over Rs. 1 lakh crore , as we have already undertaken charity works to the tune of over Rs. 11000 crore. Education, Health, Yog & Ayurved, Research, Gau-seva and services to common men in the society find highest priority in our charity works.
Over 20 million people are connected with Swami Ramdev , Acharya Balkrishna and Patanjali through various social media platforms like facebook, twitter, Instagram, youtube etc. Over 3-5 crore people’s engagement take place every day to communicate with us. These all netizens have been requesting us to provide alternate and convenient online shopping platform for Patanjali products.
Realising its responsibiity towards countrymen, Patanjail has developed a detailed plan to make its products available from ‘Haridwar to every door step online ( हरिद्वार से हर द्वार तक ऑनलाइन ), through superb, convenient and efficient mechanism alongwith effective supply chain. Its e-commerce platform www.patanjaliayurved.net has yielded good dividend and response at trial stage itself. This was clearly reflected in online sales which crossed Rs 10 crore mark during December itself , highest online sales by any FMCG brand in a month.
Now, Patanjali, with its motto of “First to Best (“सर्वप्रथम से सर्वोत्तम)”¸ has taken further steps to enter into agreements with leading e-Retailers and aggregatrs to authorise online sales of its products. These e-Retailers and aggregators partners include paytm Mall, bigbasket, flipkart, Grofers, Amazon, netmeds, 1mg and Shopclues, among others.
“Online mechanism aims to provide convenient and efficient option along with extension of traditional retail market”¸ says Swami Ramdev . He further added that utmost care has been taken to ensure swadeshi movement and Patanjail products reach to every home without compromising policies and business ethics.
Acharya Balkrishna , MD & CEO of Patanjali Ayurved, explains the objectives of new mechanism. He said that with the help of new mechanism, Patanjali will:
– reach more people including youths who prefer and use online platform for shopping more these days.
– reach those who do not have access to the point of purchase and they are looking for alternate mechanism to shop and can get Patanjali products at home, and
– provide most efficient and convenient digital shopping experience.
Patanjali has created an ecosystem which helps to settle at least 1 million orders every day. The company estimates that share of online sales will contribute 15 percent in total turnover in years to come.
We are happy to note that founders and top officials of our online partners are all present here to witness this historic event and to share their eñcitement on this partnership- Present here on this occasion are Mr. Vijay Shekhar Sharma (Founder, paytm), Mr. Amit Sinha (CEO, paytm Mall), Mr. Hari Menon (Founder, Big Basket), Mr. Kalyan Krishnamurthy (Chairman, Flipkart), Mr. Saurabh Kumar (Founder, Grofers), Mr. Manish Tiwary (VP, Amazon India), Mr. Pradip Dadha (Founder, Netmeds), Mr. Prashant Tandon (Founder, 1mg), Mr. Sanjay Sethi (Founder, Shopclues) and Mrs. Smita Bhagat (e-Commerce Head, HDFC Bank) along with key officials of all our partners.
We acknowledge their sincere] honest and dedicated participation and efforts to make special store and promotion of our swadeshi products on their platform- This will facilitate consumers to get our products from Haridwar to every door step ( हरिद्वार से हर द्वार तक ऑनलाइन )
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